Let's talk about one of my favorite brands. I wrote already about Swarovski 2 years ago when they did an amazing exposition at the Mall in Panama city but now let's go back to their history.
For nearly 120 years , Swarovski has been creating beautiful crystals of unrivaled quality, artistry and craftsmanship that go far beyond manufacturing alone. In fact, they've become essential ingredients in contemporary design with a magical ability to bring artistic visions to life right across the creative spectrum.
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly - invented machine for cutting and polishing crystal jewelry stones.
From the beginning that revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision - cut crystal for fashion, jewelry and more recently lighting.
architecture and interiors.
The Swarovski crystal range includes glas sculptures and miniatures, jewelry and couture, home decor and chandeliers.
All sculptures are marked with a logo. The original swarovski logo was an edelweiss flower, which was replace by S.A.L logo which was finally replaced with the current Swan logo in 1988.
To create crystal glass that let's light refract in a rainbow spectrum.
Swarovski coats some of its products with metallic chemical coating. for ex: Aurora borealis or Ab, gives the surface a rainbow appearance other coating are name by the company.
Swarovski is the premium brand for the finest crystal embellishments since 1895. It is recognized for its innovative excellence and its collaborations with top - class designers and brands in the fashion, jewelry, accessories, interior design and lighting industries across the globe.
Available in myriad colors, effects, shapes and sizes, crystals from Swarovski offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead - free. Advanced Crystal standards.
As of semptember 2014, as part of the company's ambition to build and maintain one strong, single unified brand, its crystals will be marketed under the new name.
CRYSTAL FROM SWAROVSKI, which will be communicated via a specially created seal.
Based on the concept of the traditional seal, which was historically used to prove the authenticity of items of value. the Crystals from Swarovski. Seal gives distinction to every item it graces. Created using high - security hologram technology on elegant silver foil, it bears the words ' Crystals from Swarovski, together with founder Daniel Swarovski's signature and "since 1895", the year in which Swarovski was established. Together, these new features communicate the brand's long, rich history.
The new "Crystal from Swarovski " Seal can be attached to hangtage and stickers on products adorned with genuine Swarovski crytals. Crucially. each hangtag and sticker will also bear a unique tracking number that can be verified online, making a strong, clear statement that reflects the company's long history and unimpeachable integrity.
With proof of origin and quality substantieated, we can enjoy beautiful crystalline items. secure in the knowledge that they're embellished with genuine Swarovski crystals.
SEAL PREVIEW FROM SEPTEMBER 2014 - Every seal has a unique identification number that can be found directly below the seal on the front of the tag or sticker on which the seal is applied.
The 16- digit code indentifies the brands that are using genuine Swarovski crystals in their finished products, providing proof of the origin and premium quality of the crytals used.
To establish the authencity of the Swarovski seal tag or sticker, you can verify the tracking number on their website.
Today, the company, still family - owned and run by 5th generation family members, has a global reach with some 25,000 employees, a presence in over 120 countries and a turnover in 2012 of 2.38 billion Euros.
This was Swarovski for Vogue Germany. I love their Brand - campaign and it mades me smile everytime I see their product. Hope you all enjoy and will keep posting more in Butterfly can Fly about my inspirations, my favorite brands and myself have all a great start of the week.
K.V
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